Gen7 Labs Privacy Policy

Effective Date: August 21, 2026

Gen7 Labs, Inc. ("Gen7 Labs," "Gen7," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit gen7labs.ai, communicate with us, sign up to receive information from us, or otherwise interact with websites, products, or services that link to this Privacy Policy (collectively, the "Services").

Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information that Gen7 collects and processes for its own business purposes, including information relating to:

  • visitors to our websites;
  • prospective customers and business contacts;
  • users and administrators of Gen7 accounts or Services;
  • individuals who communicate with Gen7;
  • individuals who subscribe to marketing or product communications; and
  • other individuals who interact with Gen7 in a business or commercial context.

Customer Data

Gen7 may also process information on behalf of business customers when providing Gen7 products and services.

When Gen7 processes personal information solely on behalf of a business customer pursuant to a contract, that customer generally determines the purposes and means of processing that information. Such processing is governed by the applicable customer agreement, data processing agreement, and the customer's own privacy practices rather than this Privacy Policy.

If you have questions about information that an organization has submitted to Gen7 or instructed Gen7 to process on its behalf, you should ordinarily contact that organization directly.

2. Personal Information We Collect

The information we collect depends on how you interact with Gen7.

Information You Provide to Us

We may collect information you voluntarily provide, such as:

  • name;
  • email address;
  • company or organization;
  • job title;
  • telephone number;
  • information included in contact forms;
  • correspondence with Gen7;
  • requests for demonstrations, product information, or support;
  • newsletter and marketing preferences;
  • account and profile information; and
  • other information you choose to provide.

Business and Account Information

If you use Gen7 products or services, we may collect information associated with your organization and account, such as:

  • organization name;
  • account administrators and authorized users;
  • billing and subscription information;
  • service configuration information;
  • API or integration metadata; and
  • information relating to your use of Gen7 products.

Payment information may be processed by third-party payment providers rather than stored directly by Gen7.

Information Collected Automatically

When you visit our website or use our Services, we and our service providers may automatically receive certain technical information, including:

  • IP address;
  • browser type;
  • device type;
  • operating system;
  • referring and exit pages;
  • approximate geographic location derived from IP address;
  • dates and times of access;
  • pages or features viewed;
  • diagnostic and error information; and
  • other information concerning interaction with our Services.

We may collect this information through server logs, cookies, pixels, software development kits, local storage, or similar technologies.

3. Cookies and Similar Technologies

Gen7 and its service providers may use cookies and similar technologies to operate, secure, understand, and improve our Services.

These technologies may include:

Strictly Necessary Technologies

Technologies required to provide website functionality, maintain sessions, protect against fraud or abuse, and maintain security.

Our websites use Webflow's native spam and bot-protection features, including Turnstile, to help protect forms and the websites against spam and abuse.

Analytics Technologies

We use Google Analytics 4 (GA4) to help us understand how visitors use our websites, including pages viewed, interactions with the site, traffic sources, device and browser information, and other usage information. Google Analytics may use cookies or similar technologies to collect this information. Enhanced Measurement is enabled for our websites.

Advertising and Marketing Technologies

Gen7 does not currently use advertising or cross-site marketing technologies on its websites. If Gen7 adopts such technologies in the future, we will update this Privacy Policy and provide any legally required notices, cookie controls, and opt-out mechanisms.

Gen7 may provide additional cookie controls or a Cookie Notice where required by applicable law.

4. How We Use Personal Information

We may use personal information to:

  • provide, operate, maintain, and improve our Services;
  • respond to inquiries and requests;
  • communicate with prospective and existing customers;
  • provide customer support;
  • manage accounts and authenticate users;
  • protect the security and integrity of our Services;
  • prevent fraud, abuse, and unauthorized activity;
  • diagnose technical problems;
  • understand usage of our website and Services;
  • conduct product development and internal research;
  • send product, company, or marketing communications where permitted by law;
  • manage commercial relationships;
  • comply with legal requirements;
  • establish, exercise, or defend legal claims;
  • enforce our agreements and policies; and
  • carry out other purposes disclosed to you when information is collected or with your consent.

Gen7 does not use personal information governed by this Privacy Policy to train general-purpose artificial-intelligence or machine-learning models.

5. How We Disclose Personal Information

We may disclose personal information in the following circumstances.

Service Providers

We may provide information to companies that perform services on our behalf, such as providers of:

  • cloud infrastructure and hosting;
  • website hosting;
  • email and communications;
  • analytics;
  • security and fraud prevention;
  • customer relationship management;
  • payment processing;
  • professional services; and
  • business operations.

These providers are permitted to process information only as appropriate to provide services to Gen7 or as otherwise permitted by applicable law and contract.

Business Partners and Integrations

If you request or authorize an integration with another service, we may disclose information as necessary to enable that integration.

Legal and Safety Purposes

We may disclose information if we reasonably believe disclosure is necessary to:

  • comply with law, regulation, legal process, or governmental request;
  • protect the rights, property, or safety of Gen7, our customers, users, or others;
  • investigate fraud, abuse, or security incidents; or
  • enforce our agreements and policies.

Corporate Transactions

Information may be disclosed in connection with an actual or proposed merger, financing, acquisition, restructuring, sale of assets, bankruptcy, or similar corporate transaction.

With Your Direction or Consent

We may disclose information when you request, direct, or consent to the disclosure.

6. Sale and Sharing of Personal Information

Gen7 does not sell personal information for monetary consideration.

Gen7 does not knowingly sell or share personal information for cross-context behavioral advertising as those terms are defined under applicable California privacy law.

If our practices change, we will update this Privacy Policy and provide any legally required opt-out mechanisms.

7. Marketing Communications

If you sign up for Gen7 marketing communications, we may send you information about Gen7, our products, research, events, or other updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the email or by contacting us.

Even if you opt out of marketing communications, we may still send transactional or service-related messages where appropriate.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • provide and maintain the Services;
  • maintain business and customer relationships;
  • comply with legal and contractual obligations;
  • resolve disputes;
  • enforce agreements;
  • maintain security; and
  • support legitimate business operations.

Retention periods may vary depending on the type of information, the relationship involved, applicable contractual requirements, and legal obligations.

When information is no longer reasonably necessary, we may delete or de-identify it in accordance with our retention practices.

9. Security

Gen7 uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No information system or method of transmission over the Internet can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

10. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights concerning your personal information, which may include the right to:

  • request access to personal information;
  • request correction of inaccurate information;
  • request deletion of personal information;
  • request a copy of certain information;
  • object to or restrict certain processing;
  • withdraw consent where processing is based on consent;
  • opt out of certain marketing communications;
  • opt out of certain sales, sharing, or targeted advertising where applicable; and
  • appeal certain decisions regarding privacy requests where applicable.

These rights are subject to applicable legal limitations and exceptions.

To submit a privacy request, contact: legal@gen7labs.ai

We may take reasonable steps to verify your identity before fulfilling a request.

Authorized agents may submit requests where permitted by applicable law, subject to appropriate verification.

11. California Privacy Information

California residents may have additional privacy rights under applicable California law.

California law may require commercial website operators that collect certain personal information from California residents to describe their collection, use, and disclosure practices.

Where applicable, California residents may have rights to request access, correction, or deletion of personal information and rights concerning certain sales or sharing of personal information.

Gen7 will not discriminate against an individual for exercising a privacy right provided by applicable law.

California Do Not Track Disclosure

Some browsers provide a "Do Not Track" ("DNT") setting. There is currently no universally accepted standard governing how websites should respond to DNT signals.

Where required by applicable law, Gen7 will recognize legally valid browser-based privacy preference signals, including Global Privacy Control, for processing to which those signals apply.

12. EEA, United Kingdom, and Switzerland

If you are located in the European Economic Area, United Kingdom, or Switzerland and applicable data protection law governs Gen7's processing of your personal information, Gen7 may process personal information based on one or more of the following legal bases:

  • Contract: where processing is necessary to provide Services you have requested or to take steps at your request before entering into a contract;
  • Legitimate interests: where processing is necessary for legitimate business interests such as operating, improving, securing, and communicating about our Services, provided those interests are not overridden by your rights;
  • Consent: where you have provided consent for a particular activity;
  • Legal obligation: where processing is necessary to comply with applicable law.

Depending on applicable law, you may have rights including access, correction, deletion, restriction, objection, data portability, and withdrawal of consent.

You may also have the right to lodge a complaint with your local data protection authority.

If Gen7 transfers personal information internationally, we will use appropriate safeguards where required by applicable law.

13. Children’s Privacy

Gen7's Services are intended for businesses and professionals and are not directed to children under 13.

We do not knowingly collect personal information from children under 13 through Services directed to them.

If we learn that we have collected personal information from a child in circumstances requiring parental consent without obtaining the required consent, we will take appropriate steps to delete the information.

14. Third-Party Services and Links

Our Services may contain links to or integrate with third-party websites, platforms, or services.

Gen7 does not control the privacy practices of third parties. Information you provide directly to a third party or that a third party collects independently is governed by that third party's privacy practices.

For example, our websites use Webflow to host and operate the websites and their forms, and use Google Analytics 4 to measure website usage. Information processed by these providers is subject to their applicable privacy terms.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, products, technology, or legal requirements.

When we update this Privacy Policy, we will revise the "Effective Date" above. If required by applicable law, we will provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

16. Contact Gen7 Labs

If you have questions, concerns, or requests regarding this Privacy Policy or Gen7’s privacy practices, contact us at:

Gen7 Labs, Inc.
Email: legal@gen7labs.ai
Mailing Address: 470 James Street, STE 7, New Haven, Connecticut 06513